2012 – how we delivered on our promise

EOY 2012 – Mediorite, committed to developing young people within media

Tackling the root causes of youth unemployment, gang violence and knife crime we build confidence and transferable communication skills with disadvantaged young creatives to get results.

Pie EOYWho do we work with? Last year we worked with 261 young Londoners through outreach, as trainees or on the YH Academy.

87% of those we worked with describe themselves as BME and we’ve got an even M/F split!




Where: We’re big in Hackney! Outreach in Bluhut, Murray Grove and Workshop 44 in the heart of a Regents’ estate and of course our office in Mare Street Well Street.

What: Thanks to Active Grants we’ve run 2 rounds of ‘make a music video’ for young artist AG and Akeine and 2 more with Bluhut Youngers and traveller girls.

Highlights: screening with BBC Academy @ Hackney Picture house & 8 UAS level accreditations won

“I wish I knew about YH sooner as I feel like I could of avoided all the trouble I’ve had since being kicked out of school trying to find something to do. I’m back in college and excited about next year now and that wasn’t the way I felt before”  Rolando Allen 14

Thanks to The Big Lottery’s Awards for All, YH employed a young editor and ran a full 6 week trainee program for 8, reaching 10,000 browsers and 109,000 readers a month through Hackney Today connecting them to their community by sharing free local youth activities.

Active Grants3


YH Academy: 100% success


The Academy offered a package of support including desk space, 1-2-1 mentoring, access to equipment and visits to creative businesses.

Highlights: Not only did we successfully progress all 18 members of the Academy but 12 also won paid freelance work with us, taking part of the £7,470 we paid to 25 young freelancers over the year.

“ YH has been amazing for me, I started on Reparation – it was YH or prison – but once my Reparation ended I stayed on as a volunteer. My friends said I was a mug because I wasn’t getting paid but what I’ve realised is they don’t promise you, but they do make sure that you leave with something.  I’ve visited creative businesses, won funding and met loads of interesting people. Now I’m in Uni!” Jenkins Akinola

In 2012 we also felt moved to drive a collaborative Stop & Search campaign and FREEDOM exhibition that attracted national coverage in Dazed and Confused, CYPN and The Independent and local coverage on Choice FM, LBC, and Hackney Citizen, Gazette and Today.



We passionately believe that many talented young people who don’t fit within mainstream education can find self expression and a meaningful careers through creativity.

–       75% of  offenders reoffend within 2 years. It costs the government £100K to put a young person in prison and £200k to support them through the care system.

–       School just doesn’t suit everyone and a creative approach often serves to engage harder to reach young people failed by mainstream education

–       Creative expression can build self esteem

–       You don’t need A levels, a degree or even GCSE’s to get a great job in the creative industries – you just need brilliant ideas



The more access to people in the creative industries young people get the more likely they are to see a way forward for themselves.

  • 166 hours of free training and talks from 30 creative professionals and peer mentors
  • Mentoring from 13 including DA&D winning photographer Niall Obrien, record label boss Pete from No Hats No Hoods and film producer Adam Brichto from Brickwall films
  • 8 visits to award winning creative businesses inc: The Guardian, Leagas Delany, Goode Agency, IPC, KEO films & The Brand Union



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  • Contacts

    Lucy Ferguson : 07968532923 : lucy@mediorite.co.uk : Unit 21, Celia Fiennes House, 8 - 20 Well Street, Hackney, London, E9 7PX
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