End of Year – 2011
End of Year report. Why & how we were brilliant in 2011
Mediorite committed to developing young people within media
Through our actions 139 young Londoners made leaps towards their creative career and connected the community with their news stories to reach 120k other young people a month
How we make a difference in our community? Last year we worked with, paid and supported more young people to win accreditation, jobs and places in training or at uni.
- 13 back to education or into uni or work including one to The Voice newspaper+ 225.5 yoy
- £5920 money paid to our young creatives ( + 217% ),
- £3,100 worth of youth led funding won by 4 young creatives
- Accreditaion won : 8 x UAS, 4 x Bronze Arts awards, 3 x Leap conflict training + 500%
Kayla “ I’ve done something with my life and if I can do it then I know other people can as well”
What did we do to get these results?
- 191.5 hours of free training and talks from 52 professionals + 273% from SEO to reporting the riots.
- Mentoring from 20 inc photographer Sir Tom Hunter, IPC Media commercial director Ian Tournes and BBC producer Pete Deagle.
- 8 visits to award winning creative businesses inc : Mother, Good Agency, CHI, The Brand Union
Who do we work with? Reaching the most disadvantaged :
Tackling the root causes of youth unemployment, gang violence and knife crime we build confidence and transferable communication skills with disadvantaged young creatives to get results.
We’ve worked with 14 ex offenders developing Jenkins, Daniel, Akeine and Ondre into paid work. Jenkins has been accepted to University, won funding and Daniel is regularly assisting professional shoots and being mentored by Nev from ad agency Weiden Kennedy.
We’re proud to work with Shannique referred through The Royal Society for the London Blind and Lilly from disabilities charity Heart & Soul. Through DV8 training we’ve supported talented apprentices through the care and mental health systems. We’ve also offered bespoke training to 15 young asylum seekers with Trinity Centre.
Project highlights :
YH World – Developing community cohesion : We’ve reached 2,500 browsers and 109,000 readers a month through Hackney Today connecting them to their community by sharing free local youth activities with. YH creatives have delivered peer lead training in Hackney Quest, The Workshop and Bluehut, youth centers in the heart of local estates.
Focused Young Individuals – High profile, exciting creative project : showcasing Hackney’s young creatives through photography FYI saw us collaborate with media professionals and charity Art Against Knives reach a passing footfall of 200,000 a month with the Dalston art trail and an Exhibition and private view that gathering PR from Dazed, ID, Wallpaper and Fred Butler.
Discover Young Hackney – Our marketing services get results : We recruited and developed The Media Ambassadors renaming the Discover Young Hackney’s opening event at The Hackney Empire and doubling attendance. Page views to the blog doubled after a re scope. 6 Ambassadors now have award winning professional mentors.
Conclusion : In a year where many youth centers have shut and Hackney along with many other inner city areas rioted we’ve touched more people reaching and changing our community
www.yhworld.co.uk : launched new look site and doubled page impressions
Hackneyyoungphotographers.wordpress.com : 8 evening workshops inc visits from Sir Tom Hunter, Marie Claire Picture Ed. 2 got into uni, 4 won Arts Awards. We were also offered exclusive event access as Art Against Knive’s private view at the White cube and had our own personal studio photoshoot at London College of Fashion.
Focusedyoungindividuals.com : 30 young creatives got assisting roles, challenged negative stereotypes 6 young creatives, trail around Dalston including the Overground station
Dyhmedia.wordpress.com : 8 young people, 6 got mentors and we doubled all vital signs of the festival driving 200% participation across opening event and digital platforms.
Sofasurferfilm.com : launched new website and film in two weeks including getting BBC3 speech from Housing Justice and art from homeless charity St Martins in the Field
Peabody : 7 groups, 49 young people covering campaigns on gangs, knife crime
Skyways and Trinity : 8 UAS, blogs working with 15 refugees and asylum seekers
Training : Glenn Mcmahon, Lefty, Ed Goldswain, Ted Nash, IPC Media, Pete BBC, SEO Lefty, Saba, Veronique, Sir Tom Hunter, Marie Claire picture ed Pru Waldorf, Zoe Childerly, Shaun Pollock, The Design Surgery,
Daniel – Nev
Michael – Desperate optimists – Film http://www.desperateoptimists.com/
Frankie – Brick wall Films http://www.brickwallfilms.com/Splash.aspx
Stream – Niall Obrien / http://www.niallobrien.co.uk/asylum.html
Shannique – Katy Dawe / Art Against Knives
Daniel – nev ex Weiden Kennedy – http://www.wk.com/
Lydia – V Happy Finish http://www.happyfinish.co.uk/
Pauline – Ted Nash ( http://tednash.co.uk/ TBC ) Internships
Sienna @ Netil House / Hackney Downs Studios
Back to education : Jenkins, Shannique, 2 x HYP into uni, Chris got onto mentoring scheme, Jenkins on peer mentoring scheme,
Into work : Kezia, Simone, Liz, Michelle, Lem, Chris, Akilah, sienna, Kayla