Oiimysize – up for a Nominet Award
As part of the Peabody Trusts Staying Safe campaign we developed a group of young girls from Pimlico to find their voice and launch a campaign around sexting. Oiimysize – at it’s heart oiimysize is about trusting your gut instinct and making safe choices when it comes to teenage relationships. With a photo story, video … Read more
Video works hard for your spend
Story telling helps charities engage donors with their issue and brand. Big charities like NSPCC with their emotive award winning TV adverts made by the likes of Saatchi & Saatchi have long understood the benefits. The question is how can smaller charities get in on the action? Firstly if you think you can’t afford video … Read more
Home Connections – delivering on The Social Value Act
Under the Public Services (Social Value) Act, Housing Associations now have to factor in social value when they buy services. In brief – if £1 is spent on the delivery of services, can that same £1 be used to also produce a wider benefit to the community? Our recently commissioned film for Home Connections’ collaborative new … Read more
Do a great deal – BUY social SEUK campaign
Social Enterprise UK’s year-long campaign encourages social enterprises to buy from each other over Christmas and it’s encouraging everyone to #buysocial. Mediorite & Poached came up with the creative and is supporting the campaign as it develops. See why we buy social. Results: Invited to exhibit at the Department of Business Innovation and Skills with … Read more
LBi – mobile, it’s personal!
At LBi’s recent Reachout event I had the pleasure of talks from Creative Director, Simon Gill, Marcus Mustafa – Global Head of User Experience Architecture and last but not least: Part 3: Ilicco Elia – Head of Mobile Whether it’s apps, maps, love texts or mum’s phone number, mobile is the platform we can’t live … Read more
LBI – The power of stories
Part 1 : Executive Creative Director Simon Gill tells us about the power of stories. So, get this…. there are only 7 stories in the world and most, especially the stories that work best for charities are around overcoming the monster. If you can create stories people want to engage with you’ll get awareness, reach … Read more
Remember you’re not doing it for money
We’re lucky enough to live in Hackney, the worlds most diverse borough and Hellicar & Lewis are not only neighbors but great example of why, in an age where a lot of creative ideas are actually the same - diversity is rad. 3 things I learnt: Really interesting creative partnerships make for interesting work Give … Read more
LBi – It’s not bad, it’s just not finished
Part 2: Marcus Mustafa – Global Head of User Experience Architecture @ LBi Prototype – you won’t get it right first time so create, release, test, test, test. responding to audience feedback and work towards seductive design. Get your thinking right, here’s some pointers: Who are your audience, what do they want and need? … Read more
Social media planning – join the conversation
I’ve just come back from a really interesting visit to digital marketing agency Think Jam with DiVA Apprentices. Social Media planner Teague gave us some great tips on ‘being social’: THE BASICS Research your audience and find out where they are What platforms do you need to be on to reach them? What content or … Read more
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